Los Angeles Times - 1.3.13 by Meghan Daum
The most common and insidious form of social-network bragging is the "humblebrag." These are boasts that are loosely disguised as self-deprecation — "Spilled coffee inside my Maserati. What a dope!"Recognize this pattern?
Brag brag brag
Bait for compliment
Self-promote
Promote someone else so as to be able to self-promote later
Brag
Wax indignant about political issue on which everyone you know agrees with you
Bait again
Brag brag
That, dear readers, is the footprint of your Facebook feed. Unless you're some kind of outlier whose friends post nothing but links to worthy charitable organizations and lost-pet notices, that is what scrolls past your line of vision on a daily, perhaps hourly (minute-by-minute?) basis. And that is why you occasionally find yourself wishing that everyone you "know" would just go away and never come back.
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