Bloomberg.com - August 20, 2008 by Ian King
Intel Corp. and Yahoo! Inc. are creating software to give televisions the ability to display the Web without interfering with the programming, allowing a viewer to check the bio of an actor in the movie on the screen.
TV watchers can access a news story, sports score or weather forecast from the Web by clicking an on-screen icon with the remote control, Intel Senior Vice President Eric Kim said today at the Intel Developer Forum in San Francisco. The software will be given for free to TV-service providers.
A drop in the price of computer-processors brought on by increasing competition has sent Intel, the world's largest chipmaker, seeking growth with consumer-electronics devices. For Yahoo, owner of the second most-used Internet search engine, offering content on TV may yield more viewers for its Web ads.
``Consumers are ready for more,'' said Kim. Internet traffic increased during the Super Bowl, one example of TV watchers wanting simultaneous access to more information, he said.
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